Description
Ivory Coat Adult Cat Raw Health – Indoor & Hairball is a premium, science-led nutrition solution designed specifically for indoor adult cats prone to hairballs and weight gain. This advanced recipe combines innovative raw nutrition with targeted fibre support to promote digestive health, reduce hairball formation and maintain a healthy body condition.
Using Australian meat sourced from human grade processing facilities, this formula delivers high-quality protein alongside functional ingredients to support overall wellbeing, digestion and indoor lifestyle needs.
YuCell Fibre Blend for hairball control
The YuCell Fibre Blend is specifically formulated to support indoor cats and reduce hairball formation:
- Cellulose gently reduces the incidence of hairballs by aiding their passage through the digestive tract.
- Yucca extract helps reduce faecal odour and litter box smells.
- Beet pulp provides balanced fibre to promote satiety, helping cats feel fuller for longer.
Healthy weight maintenance
Optimised protein and fat levels support lean muscle while helping indoor cats maintain a healthy body weight, making this formula ideal for cats with lower activity levels.
Nutrition delivered naturally
Australian grown carrot fibre (NinjinFibre®) provides a sustainably sourced prebiotic fibre that supports the growth of beneficial gut microflora. This promotes digestive balance, nutrient absorption and immune system support through naturally occurring flavonoids and polyphenols.
Complete vitamin and mineral support
A proprietary blend of 19 essential vitamins and minerals, combined with prebiotic fibre and superfoods, ensures complete and balanced daily nutrition for adult indoor cats.
Innovative meat injected kibble with freeze dried raw
This unique recipe features meat injected kibble where raw Australian meat is cooked together with functional ingredients, then topped with 100% freeze dried raw lamb pieces. Freeze drying locks in nutrition, flavour and aroma while improving digestibility.
Human grade quality meats
All meats are sourced from human grade processing facilities and delivered directly to Ivory Coat kitchens, ensuring premium quality, safety and traceability.
Ideal for Australian indoor cats
Perfect for indoor cats across Australia, including households in Sydney, Melbourne, Brisbane, Perth and Adelaide, where hairball management, weight control and digestive health are key concerns.
Feeding guidance
Feed as a complete and balanced daily diet. Adjust portions based on your cat’s age, activity level and body condition. Fresh drinking water should always be available.
Expert insight
Dr Jay Rollings (BSc DVM) notes that fibre-balanced diets with prebiotics and high-quality protein play a crucial role in reducing hairballs and maintaining healthy weight in indoor adult cats.
Helpful links
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Research-driven outline
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